With over 20 years of international experience, I transform concepts into profitable and memorable realities. From Brasilia to Dublin and now in Lisbon, my journey is a voyage of flavors, strategy, and innovation.
Experience is the Best Ingredient
My name is Luciana Vale. My passion for gastronomy and hospitality has been the driving force behind a career built in some of the sector’s most dynamic environments.
Born in Brasilia, my initial training in event management and Food & Beverage services provided me with a solid foundation and a deep understanding of operational excellence. During three years in Dublin, I absorbed the dynamics of a vibrant and multicultural European market, enriching my perspective.
For the past eight years, Lisbon has been my home and my main field of action. Here, I have consolidated my expertise, working hand-in-hand with projects that have left a lasting mark on the gastronomic and wine tourism landscape.
Where Vision Meets Execution
My experience has been developed in first-class companies, where I have had the privilege to lead, create, and manage. This journey has allowed me to understand the specific needs of each project, from a luxury hotel to an innovative winery.
Some of the establishments where I have made my mark:
- Ode Winery: Where I specialized in wine branding and wine tourism, developing experiences that connect consumers with the essence of wine and enhancing the brand’s commercial positioning.
- The Insolito: A landmark in Lisbon where the management of Food & Beverage operations and the creation of unique customer experiences were the focus of my work.
- Hotel Saint Peter (Brasilia): Where I managed large-scale catering and events, honing my skills in team leadership and impeccable logistics.
Consulting Services
I offer comprehensive and personalized solutions designed to elevate your gastronomic, wine, or event project. My approach combines strategic vision with meticulous execution.
My areas of expertise:
- Commercial and Sales Management: Development and implementation of commercial strategies to drive revenue growth and profitability.
- Wine Branding and Wine Tourism: Creation and strengthening of wine brand identity. Design of innovative wine tourism experiences that build loyalty and attract new audiences.
- Food & Beverage Strategy: Planning, development, and optimization of restaurant and bar concepts, menus, and services.
- Team Leadership: Training and management of front and back office teams to guarantee service excellence and operational efficiency.
- Project and Event Management: End-to-end implementation and coordination of gastronomic projects and events, from conceptualization to execution, with a focus on innovation and customer satisfaction.
Why Work With Me
My differential value lies in a unique combination of skills:
- International Vision: A perspective enriched by my experience in South America and Europe, allowing me to adapt strategies to diverse markets and cultures.
- Dual Expertise: Deep knowledge of both the wine universe (wine branding, wine tourism) and the operational management of restaurants and events.
- Results-Oriented Approach: Every strategy is designed with a clear objective: to improve your financial results and strengthen your market positioning.
- Passion for Hospitality: At the heart of everything I do is the desire to create authentic and memorable experiences that connect with people.
Ready to Take Your Project to the Next Level?
Let’s work together to create a strategy that turns your vision into tangible success.
Contact me for an initial consultation.